Art, Travel

Moco Museum: An Intersection of Art, Activism, and Innovation in Barcelona

In the heart of the cultural landscapes of Amsterdam and Barcelona, the two Moco Museums emerge as dynamic bastions of artistic innovation, activism, and philanthropy. Conceived from a visionary perspective to establish an all-encompassing museum paradigm, Moco has swiftly ascended to prominence, standing today as a global focal point for art aficionados. Pledging to disrupt conventions, uphold veracity, and provoke contemplation of our surroundings, Moco’s dual presence in these two great cities provides a distinctive platform for the exchange of ideas and the advocacy of societal transformation. Our immersive journey in January through the realms of the Modern Masters and Contemporary Masters exhibitions at Moco unfolded on a rainy day in Barcelona; located in the heart of the city’s gothic quarter, the museum is hard to miss. Wandering through the rooms, the Digital Immersive Art experience and NFT exhibition injected an unexpected but dynamic dimension, setting the stage for the unveiling of the most promising artists in the contemporary art world.

Miracle 3 by Marina Abramović 

Current Exhibitions Held in Moco Museum Barcelona

Step into a world of artistic mastery at Moco Museum Barcelona, where captivating exhibitions showcase the brilliance of both Modern and Contemporary artists. The Modern Masters collection features revered artists like Andy Warhol, Jean-Michel Basquiat, Keith Haring, and Yayoi Kusama, inviting visitors to marvel at their iconic works up close , many of which have left an indelible mark on the global art scene.

Guillermo Lorca, The gardeners, 2019-2022

In the Contemporary Masters exhibition, visitors get a taste of the promising future of art through the creations of visionaries such as Marina Abramovic, Kehinde Wiley, Damien Hirst, David LaChapelle, and more. These artists, with their remarkable contributions to art and culture, not only provoke thought but also instill hope for a better future. Moco’s Contemporary artists, as the voices of tomorrow, actively engage our inner activists, fuel our experiences, and empower us to lead with love. Their impact extends beyond the gallery walls, influencing politics, the environment, society, and pop culture.

Laugh Now, Banksy

Adding to its allure, Moco Barcelona proudly houses a permanent Banksy exhibition. Guests are invited to explore the enigmatic world of Banksy through iconic works such as Laugh Now, Girl with Balloon, Flower Thrower, and more. It is easy to immerse yourself in the transformative and ever-evolving art scene at Moco Barcelona, where creativity knows no bounds.

Moco’s Dedication to Inspiring Youth and Promoting Contemporary Artists

Moco Museum: An Intersection of Art, Activism, and Innovation in Barcelona

Moco ardently champions a commitment to instill a profound appreciation for the arts among the younger generations while fostering an enduring love for modern art. An integral facet of this institutional pledge involves the steadfast support and promotion of contemporary artists. The museum’s resolute dedication to this mission has meant that through its initiatives and exhibitions, Moco emerges as a beacon for cultivating an enduring passion for art, and has provided a compelling testament to the transformative power of creative expression, wherever it holds relevance.

Digital Immersive Art Experience, Moco Museum Barcelona

In addition to its popular artist exhibitions, Moco Barcelona presents an enthralling convergence of art and technology with a Digital Immersive Art showcase, featuring the captivating works of the renowned Turkish artist, Refik Anadol. His masterpieces unfold a mesmerizing narrative, inviting patrons into a realm where artistic expression seamlessly intertwines with cutting-edge digital innovation. Moreover, Moco Museum ventures into the forefront of contemporary art with its NFT exhibition, showcasing the groundbreaking creations of illustrious artists such as Beeple and the distinctive Everydays – Raw, Six N. Five works. This dynamic blend of immersive digital experiences and the transformative world of NFTs further solidifies Moco Barcelona’s commitment to pushing the boundaries of artistic exploration and engaging audiences in the vanguard of the arts scene.

Moco Play App, Moco Museum

When visiting Moco Museums: download the MOCO Play app and watch the paintings come to life!

Artleove Team
  • Our favourite insider tip to enhance your visit to the Moco Museums is to make sure to download the MOCO Play app (available on the App Store) beforehand. While navigating the labyrinth of work within the exhibition, the app brings the artistic wonders you see to life: simply direct your camera towards the artwork, and watch the painting in action. The MOCO Play app transforms the traditional gallery stroll into an interactive journey, infusing a playful element and unveiling a novel approach to museum visits. Visitors are greatly encouraged to use this innovative tool in transcending the boundaries of conventional art appreciation.

Moco Museum’s Philanthropic Endeavors and Street Art Advocacy

Beyond its commitment to artistic expression, Moco is dedicated to making a positive impact on society through philanthropy. A portion of the proceeds generated by the Moco Museums are donated to charities such as Movement On The Ground, Aidsfonds, and Metakids, underscoring the Moco’s founding spirit of unity.

Further, Moco Museum proudly embraces the voice of street art as a powerful medium in connecting people, challenging ideologies, and mobilizing social movements. Exhibiting works from renowned artists like JR, OsGemeos, Icy & Sot, Stik, as well as the elusive Banksy, the museum strives to provide a platform for these creators who often operate on the fringes of conventional art spaces. By showcasing street art, Moco sparks conversations about our world and shared existence, inviting visitors to engage with the messages embedded in these artists’ visually compelling works.

Moco Museum’s Journey at the Crossroads of Art, Activism, and Accessibility

Since its inception, Moco Museum has welcomed nearly 2 million visitors from over 120 different nations, illustrating its global appeal. The museum’s dedication to accessibility and providing one-of-a-kind experiences has made it a favourite amongst audiences far and wide. By bridging the worlds of contemporary art, activism, and philanthropy, Moco continues to leave an indelible mark on the cultural landscape of both Amsterdam and Barcelona.

As the institution continues to evolve, its dual presence in these two great cities serves as a testament to the universal language of art and its ability to inspire change, challenge perceptions, and unite people from all walks of life. With a commitment to inclusivity, social impact, and artistic expression, Moco has carved a unique niche in the museum world.

Moco Museum Amsterdam

Established in 2016, Moco Museum Amsterdam, the precursor to Moco Barcelona, finds its home in the historic Villa Alsberg. This townhouse, designed in 1904 by Eduard Cuypers, graces the iconic Museumplein, strategically positioned between the Rijksmuseum and Van Gogh Museum. The museum’s adoption of this architecturally rich building aligns aptly with its core mission of democratizing art; Villa Alsberg, a privately owned residence, stands as the ideal setting for Moco’s growing collection of iconic modern and contemporary art.

Where is Moco Museum Barcelona located?

Moco Barcelona, Museum Entrance

Building on the success of its Amsterdam counterpart, Moco Museum Barcelona finds its home in the majestic Palacio Cervelló, a 16th-century palace on Montcada Street. Formerly the residence of the noble Cervelló family, this architectural gem boasts a mix of styles reflecting a colorful, grand history spanning centuries. The incorporation of 15th century elements, including an interior courtyard and a Renaissance-type facade, provides a captivating setting for Moco’s mission to inspire and enlighten through art. The museum’s presence in this historic palace reinforces its commitment to making art accessible while celebrating the rich cultural heritage of Barcelona.

Book your tickets here: Moco Museum Barcelona

If you’d like to check out our Moco Museum Barcelona Experience visually please visit our Instagram here: Moco Museum Reel.

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